Vegetable Butter

If you’ve done any freelance work in marketing, you may be familiar with the phrase “unique selling proposition” (commonly known as the “USP”).
The USP tells your prospect what differentiates your product from everyone else’s in your category. And it’s the single most important reason your prospect will buy from you…or from someone else.
But did you […]

Question: What do the following have in common?
- I spend a lot of time spinning my wheels and not getting very much done.
- I am continually frustrated with the performance of my sales team.
- Why can’t my sales team be more independent thinkers? They come to me with EVERYTHING!
Answer: These statements […]

When you start up any business there will be learning curves along the way. One of the biggest is when you are in an industry where you have to tailor bids according to each project. How you go at this and what you put in your proposal can actually give you an edge on your […]